K-12 Testing and Assessment Market: 46% of Growth to Originate from North America | Increasing Use of Analytics to Boost Market Growth

NEW YORK, April 7, 2022 /PRNewswire/ — The K-12 Testing and Assessment Market value is set to grow by USD 8.24 billion, progressing at a CAGR of 10.19% from 2020 to 2025, as per the latest report by Technavio. Increasing use of analytics coupled with emphasis on formative learning tools are some of the key factors driving growth.

Technavio has announced its latest market research report titled K-12 Testing and Assessment Market by Product, Method, and Geography – Forecast and Analysis 2021-2025

Moreover, the K-12 testing and assessment market is segmented by Product (curriculum-based testing and non-curriculum-based testing), Geography (North America, Europe, APAC, South America, and MEA), and Method (blended method, online method, and traditional method).

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Increasing Use of Analytics to Drive the K-12 Testing and Assessment Market

Many schools across the globe are opting for assessment software that includes the essence of learning analytics. The concept of learning analytics is gaining traction in the global K-12 testing and assessment market owing to technological advances and the increasing use of Big Data in the educational industry. The inclusion of learning analytics and adaptive learning in the testing module enables schools to provide a personalized form of learning. Although the concepts of learning analytics, adaptive learning, and Big Data are new in K-12 education, they provide a viable option to automate the testing and assessment function of teachers and educators. The learning analytics model focuses on capturing useful information for application in classrooms to predict progress and outcome for individual students. Teachers and educators use the captured data also to identify the learning needs of students.

Increasing Emphasis on Formative Learning Tools to be Critical Trend of K-12 Testing and Assessment Market

Formative assessment involves the assessment of students as and when they progress with learning. The concept of formative learning enables teachers to act as a facilitator rather than a teacher. This method of learning is used to diagnose weak areas of learners and provide them with feedback. With the rise in the adoption of digital content and the growing popularity of online learning, many educators are increasingly investing in various formative assessment tools to improve their teaching methods to provide experiential learning to students. By using formative learning tools, teachers can provide quick feedback to students while teaching and they can monitor student activities on devices.

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K-12 Testing and Assessment Market: Regional Analysis

46% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for K-12 testing and assessment in North America. Market growth in this region will be faster than the growth of the market in the European and MEA regions.

The increasing number of government initiatives to improve the quality of education and the overall development of students will facilitate the K-12 testing and assessment market growth in North America over the forecast period.

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K-12 Testing and Assessment Market: Segmentation Analysis

The K-12 testing and assessment market share growth by the curriculum-based testing segment will be significant during the forecast period. The global K-12 testing and assessment market is dominated by curriculum-based tests and assignments.

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K-12 Testing and Assessment Market: Vendor Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • CogniFit Ltd.

  • Educational Testing Service

  • Edutech

  • Instructure Inc.

  • MeritTrac Services Pvt Ltd.

  • NIIT Ltd.

  • Pearson Plc

  • Providence Equity Partners LLC

  • Scantron Corp.

  • Think and Learn Pvt. Ltd.

Moreover, the market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

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K-12 Testing and Assessment Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 10.19%

Market growth 2021-2025

$ 8.24 billion

Market structure

Fragmented

YoY growth (%)

9.75

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 46%

Key consumer countries

US, China, UK, Germany, and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

CogniFit Ltd., Educational Testing Service, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Scantron Corp., and Think and Learn Pvt. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization preview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

Executive Summary

Market Landscape

  • Market ecosystem

  • Value chain analysis

Market Sizing

Five Forces Analysis

Market Segmentation by Product

  • Market segments

  • Comparison by Product

  • Curriculum-based testing – Market size and forecast 2020-2025

  • Non-curriculum-based testing – Market size and forecast 2020-2025

  • Market opportunity by Product

Market Segmentation by Method

  • Market segments

  • Comparison by Method

  • Blended method – Market size and forecast 2020-2025

  • Online method – Market size and forecast 2020-2025

  • Traditional method – Market size and forecast 2020-2025

  • Market opportunity by Method

Customer landscape

Geographic Landscape

  • Geographic segmentation

  • Geographic comparison

  • North America – Market size and forecast 2020-2025

  • Europe – Market size and forecast 2020-2025

  • APAC – Market size and forecast 2020-2025

  • South America – Market size and forecast 2020-2025

  • MEA – Market size and forecast 2020-2025

  • Key leading countries

  • Market opportunity by geography

  • Market drivers

  • Market challenges

  • Market trends

Vendor Landscape

  • Vendor landscape

  • Landscape disruption

Vendor Analysis

  • Vendors covered

  • Market positioning of vendors

  • CogniFit Ltd.

  • Educational Testing Service

  • Edutech

  • Instructure Inc.

  • MeritTrac Services Pvt Ltd.

  • NIIT Ltd.

  • Pearson Plc

  • Providence Equity Partners LLC

  • Scantron Corp.

  • Think and Learn Pvt. Ltd.

Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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