The Global E-Learning Market to Reach $475.60 Billion by 2027. Augmented Reality (AR) and Game-Based Learning (Gamification) Luring Many Investors

The Global E-Learning Market to Reach 5.60 Billion by 2027. Augmented Reality (AR) and Game-Based Learning (Gamification) Luring Many Investors
The Global E-Learning Market to Reach 5.60 Billion by 2027. Augmented Reality (AR) and Game-Based Learning (Gamification) Luring Many Investors


The global E-learning market was valued at $214.21 billion in 2021 and is estimated to reach $475.60 billion by 2027.

Chicago, July 05, 2022 (GLOBE NEWSWIRE) — According to Arizton’s latest research report, the global e-learning market is expected to grow at a CAGR of 14.22% from 2022 to 2027. With new creative approaches offering education, skills, and knowledge, the education ecosystem has shifted from traditional means to digitalized, interactive, and personalized forms, favourably impacting the market. Advanced technologies such as artificial intelligence (AI) and augmented reality (AR) are expected to drive the e-learning market, fostering education through game-based learning (gamification), hybrid models, and mobile-based learning, luring many investors to pump in considerable amounts of funds during the forecast period.

Blended learning combines online and classroom education where students learn through online and electronic media and conventional face-to-face training. It offers students more control over the place, time, path, and pace of their learning. A blended classroom approach fits everyone’s level of understanding and enables teachers to pay individual attention. Also, the blended approach that allows students to engage and collaborate through discussions with peers and is pocket-friendly and affordable for them.

E-Learning Market Report Scope

Report Attributes


Market Size (2027)

$475.60 Billion

Market Size (2021)

$214.22 Billion

CAGR (2022-2027)



Base Year



Forecast Year


Market Segments

Delivery Mode, Learning Mode, Function, End-user, and Region

Geographic Analysis

North America, Europe, APAC, Latin America, and Middle East & Africa

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Key Insights

  • IoT, along with artificial intelligence, provides efficient energy use, superior home security, and speedier streaming of data and content. These advances in IoT are driving the growth of the global e-learning market. Several digitization initiatives have gained importance around the world, both in the government and private sectors. Schools and governments are undertaking ambitious implementation plans pertaining to online tutoring, digital content delivery, and conversion of existing learning content into the digital format.

  • The concept of gamified learning is expected to gain traction among end users from K-12 and higher education segments as it has the potential to address the issues of higher education and provide an innovative platform to engage more end users. Several players in the market for instance Zondle, PlayBrighter, and Duolingo have created an environment of primary learning with a combination of games to train learners.

Key Offerings:  

  • Market Size & Forecast by Revenue | 2021−2027

  • Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities

  • Market Segmentation – A detailed analysis by delivery mode, learning mode, function type, end-user, and geography

  • Competitive Landscape – 9 key company profiles and 47 other prominent vendors  

Market Segmentation Analysis

Packaged content in the e-learning industry refers to the study material for courses on digital learning platforms, which is prepared in accordance with regulations and standards. The demand for packaged e-learning content is increasing, especially due to the desire for acquiring skills among corporates. For instance, there is an increasing demand for skills in industries such as virtual reality, artificial intelligence, and big data. Over the past few years, this has led to several vendors witnessing significant growth. The packaged e-learning content market will continue to grow with increasing requirements from corporates.

Delivery Mode

  • Packaged Content

  • LMS

  • Others

Learning Mode

Function Type


  • K-12

  • Higher Education

  • Corporates

  • Government

  • Vocational

Geographical Insights

The US and Canada are two major contributors to the North American e-learning market. North America’s e-Learning market is expected to benefit from technological developments in digital infrastructure. High-speed internet, strong connectivity, and easy access allow attendees to provide useful real-time feedback, which will allow improvements in interactive e-learning sessions. Virtual classrooms account for 38%–41% of the entire market share in the region. The rising trend of adopting online courses and learning materials as a realistic alternative to normal classroom instruction is driving demand for e-learning in North America, and the industry is witnessing significant development. This is fueling the rise in e-learning’s acceptability across all industries.


  • North America

  • APAC

    • China

    • South Korea

    • Japan

    • Australia

    • India

    • Singapore

    • Indonesia

  • Europe

    • UK

    • Germany

    • France

    • Nordics

    • Spain

    • Italy

    • Russia

    • Benelux

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Chile

  • Middle East & Africa

Vendors Insights

The Latin American e-learning market has witnessed several mergers and acquisitions over the last seven years. Several companies have forayed into the market with a focus on one or two segments, such as K12 or secondary education. The presence of numerous players and the rapidly evolving learning preferences have made it imperative for vendors to specifically focus on customer acquisition and retention. While freemium offerings with attractive short-term subscription pricing can help garner a large customer base, continuous investments in product development, especially through gamified and contextualized interfaces, which in turn, will help them to engage and retain the learning audience. Over the past few years, there has been a consistent rise in price-based competition among vendors with the advent of small and medium-scale players, which can efficiently optimize their cost structure, especially through crowdsourcing the content or co-creating the same with an engaged audience.

Key Vendors

  • Apollo Education Group

  • Blackboard

  • British Council

  • Oracle

  • Pearson

  • Aptara

  • Adobe

  • Skillsoft

  • NIIT

Other Prominent Vendors

  • Cisco

  • Instructure

  • GP Strategies

  • Thomson Reuters

  • Docebo

  • McGraw Hill

  • Desire2Learn

  • Edmodo

  • Cengage

  • Macmillan Education

  • Cornerstone

  • Educomp

  • Cogna Educacao

  • Telefonica

  • edX

  • Estacio

  • Coursera

  • SAP Litmos

  • Open Education

  • Veduca

  • LinkedIn (Microsoft)

  • Simplilearn

  • Think & Learn (BYJU’S)

  • upGrad

  • LeQuest

  • FutureLearn

  • L2P (Learn 2 Play)

  • Chegg

  • Bright Little Labs

  • Aula Education

  • WhiteHat Security

  • Blinkist

  • Age of Learning

  • Learnetic

  • Elearn Australia

  • 360Learning

  • Udemy

  • Skillshare

  • Udacity

  • Pluralsight

  • Alison

  • Babbel

  • Treehouse

  • Unacademy

  • Duolingo

  • Tracxn Technologies


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